Advertising Campaign
Concept 1

Services included design and concept of ad series, copywriting layout and production.

LOGO DESIGN
Your logo identity/image is the MOST important aspect of your business. Our design process involves the following:

1. Design Overview: We meet with you to determine your vision, the important aspects of your business, etc.
2. We Research: We take a look at your industry. Its history. We observe what your competitors are doing. This helps us understand how you fit in, and how we can set you apart.
3. We Study: We keep up-to-date with the latest successful industry logos and logo trends, in particular how they relate to your design overview. We also pay attention to how a logo is used in multiple advertising mediums like print, web and TV, and how special effects like drop shadows, glows and or blurs interact with your logo design. This guarantees that your logo can be put on anything: hats, coffee mugs, pencils, giant balloons, spaceships, you name it.
4. We conceptualize: We bring the ideas and concepts from what we have learned from you, the industry, etc, into a creative vision for your approval through a series of what we refer to as "comps."
5. Reflection & Interaction: We take breaks throughout the design process, to let our ideas mature. In our opinion, the design of a logo should not be rushed.
6. Presentation: We present only a select few logos to you, or a whole collection. Sometimes we hit it out of the park right away. Sometimes there is a process involved in making sure we understand exactly what you are looking for.
7. Bingo: We celebrate only when you are happy with what we have created for you.
8. Aftermath: Your logo is presented to you in camera-ready, digital archival format on CD, in various formats for your use.

BRAND IDENTITY DESIGN
With your logo, we further enhance your identity by applying the design principles of your brand such as color, typefaces, watermarks, and such.

COLLATERAL POSTERS
Posters are a great way to announce your event, introduce your business, etc. But, to really work, they have to capture attention. You know, we think it's like fishing. To succeed, you have to have the right bait. And, we've got a tackle box full of ideas for you.

MULTI-PAGE MAGAZINE COLLATERAL
We have designed, double truck magazine ads (a three page ad that flips open to a two page spread) as well as multi-paged marketing pamphlets, books, catalogs, etc. Keeping the design consistent throughout is "Numero Uno" in our book.

DIGITAL MEDIA PACKAGE DESIGN
As we have stated, one of our strengths is integrating your design across multiple mediums. In this particular example we have united the design of a music CD package with an interactive website, creating and image and brand that defines the client visually and emotionally. Click here to view the Bright Avenue Website based off of this CD Package design.